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Theory: Made by NYC Campaign

Brand
Theory
Date

Sep 2025

Description

Theory presents the Made by NYC campaign, featuring principal dancer Calvin Royal III in a series of studio portraits that highlight the brand’s focus on clean, architectural tailoring. Captured by photographer Joshua Woods, the imagery adopts a minimalist aesthetic, utilizing a stark white seamless backdrop to emphasize the drape and lines of the collection. Fashion editor and stylist Jasmine Hassett curates a monochromatic palette across the menswear pieces, ranging from charcoal two-piece suits to relaxed, wide-leg trousers. With grooming by Joey George and makeup by Janessa Paré, the editorial approach prioritizes soft, controlled lighting to maintain a polished, commercial look.

Style

Commercial, Clean, Minimalist, Vertical

Techniques

Soft Light

Industries
Menswear
Color
Charcoal
Jet Black
Background

White Seamless, Residential Building

Context

Advertising Campaign

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