Theory
Made by NYC Campaign
Brand
ProjectMade by NYC Campaign
Date
Sep 2025
Description
The Theory Made by NYC campaign showcases a collection of tailored menswear essentials through a series of portraits featuring ballet dancer Calvin Royal III. Captured by photographer Joshua Woods, the campaign leans into a minimalist aesthetic, utilizing a bright, high-key white backdrop to focus on the garment construction and clean silhouettes. Jasmine Hassett leads the styling, while hair and makeup contributions from Joey George and Janessa Paré complete the editorial look. Executed with soft light and commercial precision, the imagery highlights the interplay between architectural drape and classic tailoring.
Style
Commercial, Clean, Minimalist, Vertical
Techniques
Soft Light
Industries
Menswear
Color
Charcoal
Jet Black
Background
White Seamless, Residential Building
Context
Advertising Campaign
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