Théâtre de la Ville

Nov 2021

Théâtre de la Ville updates its institutional presence with a comprehensive brand identity system. The work features a versatile graphic design language, utilizing a bold sans-serif typographic palette paired with sharp, minimalist geometric shapes. Across various touchpoints—from urban transit billboards and architectural installations to editorial brochures—the identity maintains consistency through high-contrast color blocking and clear, structured layouts. The execution leans into clean compositions that balance experimental abstract visuals with accessible, functional event information. By integrating textured, industrial urban backgrounds with vibrant, saturated color fields, the project presents a modern aesthetic for the performing arts space.

Horizontal, Commercial, Clean