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ProjectBrand Identity
Subway station billboard displaying three promotional posters for Theatre de la Ville featuring typography and portraits

Brand Identity 2021

Associated creatives

Compagnie et Cie
Compagnie et CieProjects by
LogoArchive
LogoArchiveProjects by
Standards Manual
Standards ManualProjects by
Common Kind
Common KindProjects by
Oli East
Oli EastProjects by
Pentagram
PentagramProjects by

Tags

subway billboardbillboard advertisementposter designbrand identitypromotional posters

Description

A wide subway station platform features a large billboard advertisement displaying three distinct promotional posters for Théâtre de la Ville under the station sign reading Place d'Armes. The left poster uses a vibrant green and black color block featuring a woman's portrait, the center poster displays bold typography over a solid yellow field, and the right poster presents a portrait of a man against a pink and white backdrop. The clean graphic design utilizes fluid shapes intersecting with photography and typography. The concrete platform and wall infrastructure provide an urban context to the transit advertising display.

Style

Horizontal, Commercial, Clean, Graphic

Industries

Festivals & Events

Color

Golden Yellow (30%)
Forest Green (30%)
Blush (40%)

Background

Carpark

Context

Out of Home (OOH)