Théâtre de la Ville Brand Identity 2021

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A wide subway station platform features a large billboard advertisement displaying three distinct promotional posters for Théâtre de la Ville under the station sign reading Place d'Armes. The left poster uses a vibrant green and black color block featuring a woman's portrait, the center poster displays bold typography over a solid yellow field, and the right poster presents a portrait of a man against a pink and white backdrop. The clean graphic design utilizes fluid shapes intersecting with photography and typography. The concrete platform and wall infrastructure provide an urban context to the transit advertising display.