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Grid of mobile app UI screens featuring colorful gradient backgrounds, 3D rendered graphic elements, and typography for Fluz.
Smartphone displaying a fintech app interface with colorful gradient cards against a painted surreal sky and desert landscape
Rear view of a person wearing colourful hair clips, a green scrunchie, and a gold chain necklace against a gradient sky with clouds.
Large outdoor mural on a brick building showcasing a vibrant digital advertisement with a person holding a smartphone against a colorful sky.
Hand holding a smartphone displaying the Fluz app UI against a gradient background with floating heart icons and coin graphics
Digital illustration of the word fluz in pale letters floating with gold coins, purple butterflies, and a white dove against a gradient sky.
Close-up of a person wearing a diamond pendant necklace spelling Fluz over a textured green sweater with gemstone rings
Hand wearing colorful chunky rings holding the handle of a black sticker-covered briefcase against a grey studio background
Close-up of a gold heart-shaped locket resting on skin with hair, displaying 5 percent cashback text and a coin icon.
Grid of mobile app UI screens featuring colorful gradient backgrounds, 3D rendered graphic elements, and typography for Fluz.
Smartphone displaying a fintech app interface with colorful gradient cards against a painted surreal sky and desert landscape
Rear view of a person wearing colourful hair clips, a green scrunchie, and a gold chain necklace against a gradient sky with clouds.

Fluz Brand Identity 2025

About

Koto has developed a comprehensive brand identity for fintech platform Fluz, creating a visual language that blends digital interface design with surrealist, high-energy graphic elements. The project spans mobile application UI, motion graphics, and editorial photography, unified by a vibrant palette of neon gradients and playful 3D rendered motifs. Throughout the digital product design and promotional assets, Koto utilizes 3D render/CGI techniques to integrate whimsical iconography—such as floating hearts, butterflies, and metallic coins—against clean, modern interface components. This aesthetic is mirrored in both static and motion media, where graphic design elements interact with lifestyle photography to emphasize accessibility and reward-based incentives.

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