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Fluz: Brand Identity

Brand
Fluz
Date

Mar 2025

Description

Koto has developed a comprehensive brand identity for fintech platform Fluz, creating a visual language that blends digital interface design with surrealist, high-energy graphic elements. The project spans mobile application UI, motion graphics, and editorial photography, unified by a vibrant palette of neon gradients and playful 3D rendered motifs. Throughout the digital product design and promotional assets, Koto utilizes 3D render/CGI techniques to integrate whimsical iconography—such as floating hearts, butterflies, and metallic coins—against clean, modern interface components. This aesthetic is mirrored in both static and motion media, where graphic design elements interact with lifestyle photography to emphasize accessibility and reward-based incentives.

Style

Horizontal, Commercial

Industries
Apps & Digital Platforms
Context

Advertising Campaign

Associated creatives

Koto
KotoGraphic Design
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