Fluz

Mar 2025

Koto has developed a comprehensive brand identity for fintech platform Fluz, creating a visual language that blends digital utility with a playful, high-energy aesthetic. The design system leverages vibrant, saturated gradient backdrops paired with 3D rendered objects and whimsical graphic elements like butterflies, gems, and floating typography to distinguish the app within the technology space. The project encompasses a wide range of assets, from mobile UI interface design and motion graphics to large-scale outdoor advertising and editorial photography. By integrating tactile, surreal environments with clean interface components, the identity balances the functional requirements of a rewards and banking platform with a bold, retro-inspired visual identity. Techniques include fluid motion graphics, CGI rendering, and collage-style compositions to maintain an engaging user experience across all digital and physical touchpoints.

Horizontal, Commercial

Apps & Digital Platforms

Advertising Campaign