The Salvation Army: Coach Dolly
Brand
Date
Nov 2023
Description
The Salvation Army’s campaign 'Coach Dolly' features a high-energy commercial spotlighting a spirited, character-driven performance. The production leans into a playful, community-focused narrative, anchored by a vibrant set design that integrates distinct sports-inspired motifs with the organization's visual identity. Executed with a polished, live-action technique, the project utilizes bright studio lighting to maintain a clean aesthetic throughout. The creative direction, led by LERMA/, brings a lighthearted atmosphere to the screen, supported by post-production and visual effects work from Camp Lucky.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Crimson
Silver
Royal Blue
Background
Office
Context
TVC / TV Commercial
Associated creatives
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