The Salvation Army brings a high-energy, playful approach to their seasonal messaging in this campaign featuring country music icon Dolly Parton. Set in a stylized, sports-themed office, the commercial leans into a vibrant aesthetic with custom bedazzled props and team-focused memorabilia.
Developed by agency LERMA/, the spot features live-action technique and a clean, high-production polish. The execution centers on an upbeat, character-driven narrative that integrates the brand's mission within a stylized, lighthearted environment.
