The Salvation Army: Coach Dolly
Brand
Date
Dec 2023
Description
The Salvation Army brings a high-energy, playful approach to their seasonal messaging in this campaign featuring country music icon Dolly Parton. Set in a stylized, sports-themed office, the commercial leans into a vibrant aesthetic with custom bedazzled props and team-focused memorabilia. Developed by agency LERMA/, the spot features live-action technique and a clean, high-production polish. The execution centers on an upbeat, character-driven narrative that integrates the brand's mission within a stylized, lighthearted environment.
Style
Horizontal, Commercial, Playful, Clean
Industries
Color
Jet Black
Royal Blue
Pure White
Background
Office
Context
TVC / TV Commercial
Associated creatives
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