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Brand
The Salvation Army
Project2025 Red Kettle Kick Off with Post Malone

The Salvation Army 2025 Red Kettle Kick Off with Post Malone 2025

Associated creatives

LERMA/
LERMA/Agency / Creative
Genuine Article
Genuine ArticlePR

Tags

post malonepost malone drivingmusician in cowboy hatpost malone cowboy hatman driving semi trucksemi truckred kettlesalvation army red kettle

Description

This video commercial for The Salvation Army titled 2025 Red Kettle Kick Off features musician Post Malone driving a large semi-truck down a highway. The frame captures close-up details of hands on the steering wheel adorned with statement rings, a cowboy-hat-wearing Post Malone speaking into a CB radio, and dashboard dashboard details including a miniature football figurine and a signature red kettle bell. The cinematic visual style incorporates sweeping highway drone shots of the Texas landscape and the Dallas skyline, creating a rugged and engaging campaign narrative.