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Model wearing a white top and light trousers sitting on a red patterned sofa, photographed by Julia Noni for Reformation.

The Reformation Reformation x Julia Noni 2025

About

This fashion campaign image for The Reformation was captured by photographer Julia Noni, featuring model Malika El Maslouhi. The subject is seated cross-legged on a red patterned ethnic sofa, wearing a white bandeau top and light-coloured drawstring trousers, accented by a large shell pendant necklace and tinted sunglasses. Hair styling by Alexander Soltermann and makeup by Marianne Agb complete the look, styled by Pauline Collet. The lighting is warm and directional, creating a rich atmosphere with textured interiors.

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Background

Living Room

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Advertising Campaign