
The Reformation Reformation x Julia Noni 2025
About
This fashion campaign image for The Reformation was captured by photographer Julia Noni, featuring model Malika El Maslouhi. The subject is seated cross-legged on a red patterned ethnic sofa, wearing a white bandeau top and light-coloured drawstring trousers, accented by a large shell pendant necklace and tinted sunglasses. Hair styling by Alexander Soltermann and makeup by Marianne Agb complete the look, styled by Pauline Collet. The lighting is warm and directional, creating a rich atmosphere with textured interiors.
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Background
Living Room
Context
Advertising Campaign