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BrandThe OWO
ProjectBrand Identity
Graphic identity design for The OWO featuring minimalist typography and directional arrows on split black and cream panels

The OWO Brand Identity 2021

Associated creatives

Greenspace
GreenspaceGraphic Design

Tags

typographic brand identitybrand identitytypographic designtypographydirectional signagesignage

Description

This graphic design piece presents a brand identity application featuring bold, clean typography and directional wayfinding elements. The composition is split vertically into a cream panel on the left with stacked black text reading truth, peace, courage, hope, and the year 1906, and a black panel on the right displaying large white numbers and directional arrows alongside labels like bar and wc. The clean, graphic layout employs high-contrast monochrome tones and precise alignment. Created by Greenspace for The OWO brand identity project.

Style

Horizontal, Commercial, Minimalist, Graphic

Techniques

Typography, Vector

Color

Pure White (50%)
Jet Black (30%)
Cream (20%)

Context

Advertising Campaign