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unknown: Brand Identity

Date

Mar 2022

Description

This brand identity project centres on a minimalist editorial design system developed by Greenspace. The execution focuses on systematic typography, structured grid layouts, and numerical section markers, applied across a suite of printed materials and digital interfaces. The collateral, including multi-panel publications and brochures, employs clean screen printing techniques and macro photography by Blend Studios to emphasise paper texture and crisp ink contrast. The design language carries through to tablet and smartphone displays, where a focus on high-contrast graphical elements and legible type remains the primary anchor. Printing for the physical components of the project was managed by Gavin Martin Colournet.

Style

Horizontal, Clean, Commercial

Techniques

Typography

Color
Pure White
Jet Black
Context

Editorial

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