The Old Man Brand Identity 2022

Description

An open book lies flat against a dark surface, displaying two contrasting pages as part of a brand identity project by The Old Man, with graphic design by Oddity. The left page features translucent vellum showing mirrored typography that reads 'Dreams of Lions' alongside delicate line illustrations. The right page presents a textured background in a warm peach tone with clean serif typography reading 'Over-the-Hill', crossed by a diagonal black line. Detailed ingredient lists and fragrance notes are printed neatly along the top and bottom margins of both pages. The composition is captured from a direct top-down perspective, emphasizing clean lines and sophisticated print finishes.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Color

Background

Metal Texture

Context

Editorial