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BrandThe Old Man
ProjectBrand Identity
Monochrome graphic design featuring a solid blue geometric shape centered over a textured landscape photograph of a body of water with text

The Old Man Brand Identity 2022

Associated creatives

Oddity
OddityGraphic Design

Tags

brand identity graphic designgraphic designbrand identityblue graphic elementblue shapetypographythe old man text

Description

This graphic design project for The Old Man features a prominent, vibrant blue rectangular shape centered over a moody, monochrome background image. The background depicts a grainy, textured landscape with a dark body of water stretching toward distant hills under an overcast sky. White typography is embedded within the blue shape, displaying the words The Old Man across the composition. The aesthetic combines bold graphic intervention with atmospheric photography, created by Oddity.

Style

Artistic, Horizontal, Monochrome, Grainy, Minimalist

Techniques

Typography, Ink

Color

Cobalt (100%)

Background

Solid Colour

Context

Advertising Campaign