The North Face
More than a Jacket :60
May 2026
The North Face presents 'More than a Jacket :60,' a campaign film that explores the connection between outdoor heritage and personal memory. Directed by GREATERGOOD, the spot traces the legacy of technical outerwear through generations, transitioning from intimate moments in a rustic cabin to expansive snowy landscapes. The film utilizes a mix of live-action technique and archival-style sequences to build its narrative. By blending warm indoor lighting with cool, cinematic vistas, the production captures subjects across various mountain environments, from wooded trails to high-altitude peaks, highlighting the enduring nature of the brand's apparel.
Horizontal, Action, Cinematic, Warm
Super 8 / 16mm
Sportswear
Living Room
TVC / TV Commercial
