This commercial for The North Face, titled 'More than a Jacket,' documents the intersection of outdoor heritage and personal narrative. Directed by the team at GREATERGOOD, the film transitions between intimate, warm indoor settings and expansive mountain vistas to highlight the longevity of technical outerwear.
Employing a cinematic live-action technique, the narrative threads together memories and active winter pursuits, including mountaineering and hiking. The visual execution makes use of 16mm and Super 8 aesthetics to evoke a sense of history across generations.
