The North Face: More than a Jacket :60
Brand
Date
May 2026
Description
This commercial for The North Face, titled 'More than a Jacket,' documents the intersection of outdoor heritage and personal narrative. Directed by the team at GREATERGOOD, the film transitions between intimate, warm indoor settings and expansive mountain vistas to highlight the longevity of technical outerwear. Employing a cinematic live-action technique, the narrative threads together memories and active winter pursuits, including mountaineering and hiking. The visual execution makes use of 16mm and Super 8 aesthetics to evoke a sense of history across generations.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Super 8 / 16mm
Industries
Color
Scarlet
Jet Black
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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