The North Face presents the Hike Clerb capsule, an outdoor-focused campaign centered on community exploration and connection. The project features a group navigating rugged terrain, highlighting the functional nature of the apparel through documentary-style cinematography.
Directed with an emphasis on live-action techniques and natural light, the sequence captures subjects in motion across a rocky, open landscape. Post-production and VFX were managed by William McVay, ensuring a polished, cinematic delivery across the commercial footage.
