The North Face
Hike Clerb Capsule
Brand
ProjectHike Clerb Capsule
Date
Jul 2026
Description
The North Face presents the Hike Clerb capsule, an outdoor-focused campaign centered on community exploration and connection. The project features a group navigating rugged terrain, highlighting the functional nature of the apparel through documentary-style cinematography. Directed with an emphasis on live-action techniques and natural light, the sequence captures subjects in motion across a rocky, open landscape. Post-production and VFX were managed by William McVay, ensuring a polished, cinematic delivery across the commercial footage.
Style
Documentary, Horizontal, Commercial, Warm
Techniques
Natural light, VFX / visual effects
Industries
Outdoor & Performance Apparel
Color
Beige
Mustard
Royal Blue
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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