The North Face
Hike Clerb Capsule
BrandThe North Face
ProjectHike Clerb Capsule
Date
Jul 2026
Description
The North Face presents the Hike Clerb Capsule, an outdoor-focused campaign centered on movement and community exploration. Featuring a diverse group of women navigating a rocky hillside, the project leans into a documentary aesthetic to capture trail activities and shared nature experiences. Captured in live-action and framed within a bright, natural light palette, the sequence prioritizes movement and human connection. William McVay provided post-production and visual effects work to finalize the commercial delivery.
Style
Documentary, Horizontal, Commercial, Warm
Techniques
Natural light, VFX / visual effects
Industries
Outdoor & Performance Apparel
Color
Beige
Mustard
Royal Blue
Background
Mountain
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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