The Modern House
Brand Identity
Feb 2021
The Modern House brand identity project creates a cohesive visual system across print and stationery collateral. Developed by StudioSmall, the design language utilizes minimalist typography, earthy tones, and a refined editorial aesthetic. The project integrates photography by Elliott Sheppard with illustrative contributions from Lucia Vinti and Marcus Oakley to build a narrative of architectural craft. The tactile quality of the work is highlighted through the use of Fedrigoni paper, finished with screen printing by Push Print. Captured in natural light and utilizing clean, monochrome imagery, the identity emphasizes the relationship between built environments and high-end print production, reflecting a focus on materiality and spatial composition.
Horizontal, Clean, Commercial
Editorial, Advertising Campaign
