Italiano

Nov 2022

This comprehensive brand identity project for Italiano establishes a cohesive visual language across the restaurant’s physical and printed touchpoints. The work integrates bespoke graphic design, playful illustrative motifs, and high-end commercial photography to build a distinct atmosphere rooted in traditional hospitality. The project features custom ceramic tableware, menu covers with leather-like textures, and architectural signage that utilizes bold, minimalist typography. The visual execution leans into a mix of bright, clean tabletop editorial and moody, low-key chiaroscuro lighting, emphasizing tactile materials and geometric precision. Creative contributions include graphic design by 25AH, illustration by Marcus Oakley, and photography by Mira Wickman, collectively defining the brand's sophisticated and welcoming identity.

Clean, Commercial

Restaurants

Advertising Campaign