Italiano: Brand Identity

Nov 2022

Italiano’s brand identity project establishes a cohesive visual language for the restaurant through a blend of traditional hospitality and minimalist graphic design. The system incorporates custom ceramics, bespoke signage, and tactile stationery that leverage clean typography and whimsical illustrations to create a welcoming atmosphere. The project features a diverse range of visual assets, including commercial interiors and editorial food photography. Lead creative contributions include graphic design by 25AH, illustration by Marcus Oakley, and photography by Mira Wickman, who captures the identity across various mediums—from textured menus to mosaic tiling—using natural light, low-key chiaroscuro lighting, and a refined, earthy color palette.

Clean, Commercial

Advertising Campaign