ProjectBrand Identity

Brand Identity 2021
Associated creatives
Tags
Description
This image from the Brand Identity project for The Modern House showcases a close-up composition of a wooden desk with a green leather inset top and an adjacent wooden chair with a grey cushion. Strong, directional light cuts across the wooden surfaces, casting deep shadows in a high-contrast low-key setting. The interior scene emphasizes rich natural textures, warm wood tones, and minimalist craftsmanship. Graphic design and photography contributions include StudioSmall, Lucia Vinti, Marcus Oakley, Elliott Sheppard, Push Print, and Fedrigoni.
Style
Horizontal, Commercial, Moody, Matte
Techniques
Low-key / chiaroscuro
Color
Camel (60%)
Medium Grey (40%)
Context
Advertising Campaign