The Modern House Brand Identity 2021

Description

Brand identity project for The Modern House featuring printed publications with striking serif typography resting on a red wooden chair. The composition is captured from a high angle, highlighting the clean white surface underneath and the warm wood textures of the chair. The natural lighting accentuates the crisp contrast of the black text against the white paper stock. Graphic design direction by StudioSmall with paper supplied by Fedrigoni and printed by Push Print.

Style

Horizontal, Commercial, Clean

Techniques

Natural light, Screen print / silkscreen

Industries

Real Estate Platforms

Color

Background

White Seamless

Context

Advertising Campaign, Editorial