Samsung: The Course
Brand
Date
Oct 2026
Description
Samsung captures a casual road trip narrative in this commercial project, titled The Course. Following a group of friends as they travel in a vintage van, the piece shifts from the open road to a local convenience store, highlighting the integration of mobile contactless payments within a daily routine. Shot with a focus on candid framing, the film utilizes natural light and warm color grading to maintain a relaxed aesthetic. The soundscape and musical direction for the piece were provided by Swell Sound.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Jet Black
Beige
Background
Street
Context
TVC / TV Commercial
Associated creatives
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