Samsung: The Beach
Brand
Date
Oct 2026
Description
Samsung captures a group of friends on a road trip in the second episode of The Beach campaign. The spot follows the journey from a vintage red van to a scenic lakeside destination, emphasizing candid interaction and travel narrative. Utilizing a live-action technique with handheld camera work and natural daylight, the production maintains an authentic documentary aesthetic. The film leans into a moody, analogue film look to define its tone, supported by sound design from Swell Sound.
Style
Documentary, Horizontal, Action, Moody
Techniques
Analogue / film
Industries
Color
Jet Black
Beige
Background
Street, Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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