Telstra
Turn Off Your Phone
Brand
ProjectTurn Off Your Phone
Date
Jan 2025
Description
Telstra’s 'Turn Off Your Phone' campaign addresses audience etiquette within the telecommunications space. The commercial utilizes cinematic framing and low-key, chiaroscuro lighting to depict the intrusion of glowing smartphone screens inside a dimly lit movie theater. Produced by Rabbit, the film captures naturalistic performances that contrast the projected light of the cinema screen with the distraction of mobile devices. The spot was developed in collaboration with Droga5 ANZ, part of Accenture Song, with creative direction from Danny Long.
Style
Horizontal, Cinematic, Matte
Techniques
Low-key / chiaroscuro
Industries
Telecommunications
Color
Jet Black
Medium Grey
Navy
Background
Theatre
Context
TVC / TV Commercial
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