Telstra: Together, It's Magic
Brand
Date
Dec 2024
Description
Telstra’s "Together, It’s Magic" campaign explores connectivity through a choreographed narrative. The commercial centers on a protagonist moving through a sunlit architectural atrium, where a simple interaction with her smartphone triggers a synchronized dance sequence among the surrounding crowd. Developed by Droga5 ANZ, part of Accenture Song, the spot leans into a live-action technique that balances natural daylight with moody interior ambiance. Production was handled by Goodwill Films, with VFX and post-production work provided by Fin Design + Effects. The result is a cinematic visual piece that emphasizes the utility of technology in public spaces.
Style
Horizontal, Action, Cinematic, Clean
Industries
Color
Powder Blue
Jet Black
Background
Office
Context
TVC / TV Commercial
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