Telstra
Thrive On
Brand
ProjectThrive On
Date
Dec 2024
Description
Telstra’s campaign, Thrive On, explores the role of technology in maintaining human connection across distance. The film centers on an elderly man in a rustic setting, capturing a quiet, intimate moment as he reads to his granddaughter via a video call. Produced by Revolver with creative by Droga5 ANZ, the project utilizes cinematic lighting and warm interior tones to establish its atmosphere. Post-production work was handled by Fin Design + Effects, ensuring a cohesive aesthetic that bridges the natural evening exteriors with the digital interaction.
Style
Horizontal, Action, Cinematic, Warm
Industries
Telecommunications
Color
Espresso
Chocolate
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
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