Telstra: Thrive On
Brand
Date
Dec 2024
Description
Telstra’s campaign titled Thrive On focuses on the role of digital connectivity in maintaining personal relationships. The commercial features a narrative centered on an elderly man and his granddaughter, using a video call interface to bridge the distance between their locations. Produced by Revolver with creative direction by Droga5 ANZ, the spot employs cinematic lighting and warm tones to establish a grounded, domestic atmosphere. The execution relies on live-action techniques to emphasize the emotional dynamic, with final post-production work provided by Fin Design + Effects.
Style
Horizontal, Action, Cinematic, Warm
Industries
Color
Espresso
Chocolate
Jet Black
Background
Hotel Room
Context
TVC / TV Commercial
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