Telstra

Dec 2024

Telstra explores the transition toward unified streaming in this commercial spot for Telstra TV. The project channels a narrative of home entertainment shifting from traditional broadcast to a centralized digital interface, utilizing cinematic visual effects to depict the emergence of holographic app menus within familiar suburban environments. Produced by Good Oil with creative direction from Droga5 ANZ, part of Accenture Song, the spot leans into a contrast between moody evening lighting and clean, tech-forward interface design. The production relies on live-action techniques to anchor the narrative in domestic settings, supported by post-production work from Fin Design + Effects.

Horizontal, Cinematic, Warm, Clean

VFX / visual effects

Telecommunications

Living Room

TVC / TV Commercial