Telstra’s campaign utilizes intricate stop-motion animation to illustrate the reach of its satellite messaging capabilities. The narrative moves from a detailed pastoral landscape, featuring a farmer and sheep, into the high-tech environment of outer space to highlight connectivity in remote regions.
The production was brought to life by Passion Animation Studios in collaboration with agency Bear Meets Eagle On Fire and +61. The technical execution incorporates VFX and animation elements to shift between rural and futuristic environments, with post-production by Stone Dogs and sound design by Rumble Studios.
