Telstra leans into a classic horror aesthetic for its 'Silent Films: Mirror Mirror' campaign. The spot trades modern telecommunications branding for the high-contrast look of early cinema, featuring a narrative arc that moves from a quiet bedroom setting to a supernatural transformation.
The commercial utilizes a monochrome palette and low-key lighting to lean into its suspenseful, nostalgic atmosphere. Production was led by FINCH, with creative direction provided by Bear Meets Eagle On Fire and +61. The project’s distinct aesthetic is defined by its use of chiaroscuro techniques, drawing on the tropes of vintage silent film to anchor the viewer in the scene.
