Telstra

Networks

Brand

Date

Dec 2024

Description

Telstra explores the intersection of human connection and technology in this commercial spot for its networks. The narrative captures intimate moments, from a newborn's first days to everyday scenes across domestic and outdoor environments, emphasizing the role of digital infrastructure in keeping families together. The execution relies on live-action techniques, utilizing soft natural light to create a warm and grounded visual aesthetic. With agency support from The Monkeys, part of Accenture Song, and production by Revolver, the project maintains a clean, horizontal framing style throughout. Fin Design + Effects managed post-production to finalize the visual tone.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Telecommunications

Color

Pure White

Sky Blue

Background

Hotel Room

Context