Telstra: Networks
Brand
Date
Dec 2024
Description
Telstra’s 'Networks' campaign positions the brand’s infrastructure as the unseen thread connecting intimate human moments. Developed by The Monkeys, part of Accenture Song, the spot traces domestic and outdoor settings, from hospital rooms to quiet landscapes, to explore the role of technology in family life. The execution relies on live-action techniques, utilizing soft natural light and clean, horizontal framing to establish a grounded narrative. Production was handled by Revolver, with post-production and visual effects provided by Fin Design + Effects.
Style
Horizontal, Commercial, Warm, Clean
Techniques
Natural light
Industries
Color
Pure White
Sky Blue
Background
Hotel Room
Context
TVC / TV Commercial
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