Telstra brings its 'Happy Internetting' campaign to the public sphere with this digital out-of-home installation. The vertical display, situated on a dark transit platform, utilizes high-contrast animation to showcase the campaign’s core typographic messaging.
Developed by Bear Meets Eagle On Fire and +61, the creative execution leans into a clean, bold aesthetic that cuts through the dim transit environment. Post-production and VFX were handled by Mathematic Studio, with animation support provided by Freelance and sound design by Rumble Studios.
