Telstra
Happy Internetting OOH Landscape
Brand
Date
Sep 2026
Description
Telstra brings its 'Happy Internetting' platform to urban transit environments with a series of vibrant out-of-home assets. The campaign features high-contrast isometric digital illustrations, centering on a collection of retro gaming devices and consumer electronics arranged against a striking red backdrop. The project incorporates 3D render / CGI techniques to frame a clean, graphic aesthetic within a physical subway station setting. With creative direction led by Bear Meets Eagle On Fire and post-production by Mathematic Studio, the execution leverages the subterranean environment to highlight the digital billboard's illuminated screen.
Style
Horizontal, Commercial, Graphic
Techniques
3D render / CGI
Industries
Telecommunications
Color
Jet Black
Crimson
Pure White
Background
Carpark
Context
Out of Home (OOH)
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