Telstra brings its 'Happy Internetting' campaign to outdoor transit spaces with this OOH digital landscape. The project features vibrant isometric digital illustration, animating a collection of retro computers, consumer electronics, and gaming devices against a bold red backdrop.
Developed with creative direction from Bear Meets Eagle On Fire, the work utilizes clean 3D render / CGI techniques to integrate graphic elements within an urban subway environment. The motion piece focuses on a horizontal composition, specifically designed to emphasize the screen's presence within the subterranean architecture. Post-production was handled by Mathematic Studio, with sound and music provided by Rumble Studios.
