Telstra

Footy Finals

Brand

Date

Jan 2025

Description

Telstra leans into the communal spirit of Australian sports culture with this commercial for the Footy Finals. The narrative captures the tension of a live match disrupted, focusing on the reliance on mobile connectivity when traditional broadcasting fails in a rural setting. Produced by Rabbit and developed with creative agency Droga5 ANZ, the film employs a cinematic, live-action technique to ground the story in a familiar, gritty environment. The work captures the shift from communal disappointment to individual initiative as fans use mobile streaming to follow the game in a dimly lit country pub.

Style

Horizontal, Action, Cinematic, Gritty

Industries

Telecommunications

Background

Bar

Context

TVC / TV Commercial