Telstra: End of Summer Sale (iPhone)
Brand
Date
Jan 2026
Description
Telstra’s End of Summer Sale campaign leverages a high-contrast visual approach to highlight mobile hardware. The creative centres on a 3D render of an orange smartphone melting onto a white pedestal, set against a clean grey studio background. The project was developed by Bear Meets Eagle On Fire and +61, with sound design and music provided by Sonar Music. Utilizing minimalist composition and cinematic framing, the spot emphasizes product-focused storytelling through CGI animation.
Style
Horizontal, Cinematic, Minimalist, Futuristic
Techniques
3D render / CGI
Industries
Color
Burnt Orange
Pure White
Background
White Seamless
Context
TVC / TV Commercial
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