Telstra
End of Summer Sale (iPhone)
Brand
ProjectEnd of Summer Sale (iPhone)
Date
Jan 2026
Description
Telstra leans into a surreal aesthetic for its End of Summer Sale campaign, featuring a high-fidelity 3D render of a smartphone softening against a minimalist studio backdrop. The spot prioritizes a futuristic visual language, utilizing a clean, grey-toned environment to frame the melting device as it pools onto a pedestal. Developed by Bear Meets Eagle On Fire, the commercial maintains a deliberate, cinematic pace. The movement of the CGI hardware is underscored by a bespoke sound design score provided by Sonar Music.
Style
Horizontal, Cinematic, Minimalist, Futuristic
Techniques
3D render / CGI
Industries
Telecommunications
Color
Burnt Orange
Pure White
Background
White Seamless
Context
TVC / TV Commercial
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