Telstra Domino, Seamless Home Internet 15" SmartFix 2025

About

Telstra presents a 15-second spot focused on the connectivity of its Smart Modem with SmartFix technology. The commercial centers on an intricate sequence of falling dominoes, utilizing live-action technique to map out continuous chain reactions across a minimalist studio set. The project features complex kinetic patterns in a vibrant color palette, captured in slow motion to emphasize the consistency of the movement. Creative development for the film was led by agencies Bear Meets Eagle On Fire and +61, with media strategy supported by OMD.