Telstra

Dec 2024

Telstra’s Australia is Why campaign, developed by Droga5 ANZ, part of Accenture Song, utilizes a cinematic approach to explore the intersections of technology and human connection across the continent. The film captures a series of vignettes ranging from expansive aerial landscape vistas and industrial wind turbines to intimate hospital scenes and everyday personal moments. The execution relies on live-action techniques, characterized by a desaturated color palette punctuated by warm sunset highlights. Through the use of natural lighting and close-up framing, the project maintains an atmospheric tone that bridges the gap between wide-open environments and individual experiences.

Horizontal, Cinematic, Desaturated, Warm

Telecommunications

TVC / TV Commercial