Telstra A Put Your Phone on Silent Film - Magnetic Boy 2025

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Telstra’s campaign 'A Put Your Phone on Silent Film - Magnetic Boy' translates a simple directive—putting a device on silent—into a narrative spectacle. Developed by agency Bear Meets Eagle On Fire with production by FINCH, the commercial draws on the aesthetics of mid-century cinema to frame its message. The spot features a young boy in an industrial hangar, surrounded by military personnel as metallic objects begin to magnetically gravitate toward him. The work relies on a live-action technique and a monochrome palette to establish its atmospheric, cinematic quality within the telecommunications sector.