Studio Albin Holmqvist delivers a comprehensive visual identity system for the Taipan rebrand, blending experimental graphic design with high-contrast motion assets. The project explores a multifaceted aesthetic that oscillates between minimalist digital layouts and gritty, textured print work.
Execution across the identity utilizes a combination of motion graphics, typography, and live-action techniques to define the brand. The visual language integrates bold sans-serif type, botanical illustrations, and abstract collage elements, punctuated by saturated primary colors and deliberate monochromatic studies. From brand guidelines and document layouts to apparel design and experimental posters, the system employs screen print and grain effects to ground its modern, high-contrast imagery.
