Mark Gonzales
Brand Identity
Nov 2020
This monograph, published by Rizzoli, serves as an extensive exploration of the Mark Gonzales brand identity. Designed by Studio Albin Holmqvist, the project utilizes a clean editorial layout and sharp typography to chronicle Gonzales’s influence across the culture of skating and contemporary art. The publication features photography from Petter Löfstedt and Sem Rubio, documenting everything from street-level action to portraiture with analogue film aesthetics. The volume prioritizes tactile, commercial design elements, such as embossed and debossed lettering on a textured blue fabric cover. Inside, the editorial spreads lean into a minimalist aesthetic, using vibrant color fields, structured grid systems, and embedded photographic inserts to present a cohesive visual narrative.
Editorial, Horizontal, Clean
White Seamless
Editorial
