PINE: Brand Identity
Brand
Date
Jul 2021
Description
This brand identity project for PINE, designed by Studio Albin Holmqvist, establishes a visual language defined by structured layouts and a restrained typographic hierarchy. The presentation spans corporate collateral and stationery suites, utilizing a minimalist grid to pair crisp typography with high-contrast photographic elements. Moving beyond traditional business templates, the identity incorporates an artistic collage technique across various media formats. The execution makes frequent use of grainy monochrome macro imagery and long-exposure light streaks, balanced by bold, geometric overlays. This approach provides a cohesive, editorial aesthetic for the brand.
Style
Horizontal, Clean, Minimalist
Techniques
Typography
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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