Tag Heuer: YUKI TSUNODA FOR TAG HEUER
Brand
Date
Sep 2025
Description
Tag Heuer features Formula 1 driver Yuki Tsunoda in a studio-based commercial campaign, bridging the worlds of high-performance racing and luxury watchmaking. The photography leans into a clean and polished aesthetic, utilizing soft light to maintain neutral tones across both race-ready and casual attire. Photographer PA Hüe de Fontenay captures the athlete in a series of setups, alternating between his team-branded gear and contemporary streetwear. Makeup artist Lamia Bernad provides the grooming for the shoot, which maintains a consistent, minimalist visual language throughout.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Color
Jet Black
Olive
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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