Tag Heuer
YUKI TSUNODA FOR TAG HEUER
Brand
ProjectYUKI TSUNODA FOR TAG HEUER
Date
Sep 2025
Description
Tag Heuer presents a commercial portrait series featuring Formula 1 driver Yuki Tsunoda. The campaign highlights the brand's luxury chronograph watches through a sequence of studio portraits. Photographed by PA Hüe de Fontenay, the images utilize soft lighting and clean, polished backdrops to maintain a focus on the product. The styling, assisted by makeup artist Lamia Bernad, balances professional racing attire with casual, layered streetwear elements to offer a multifaceted look at the athlete.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Jewellery
Color
Jet Black
Olive
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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