Tag Heuer: MAX VERSTAPPEN FOR TAG HEUER
Brand
Date
Aug 2025
Description
Tag Heuer partners with athlete Max Verstappen for this commercial portrait series, captured by photographer PA Hüe de Fontenay. The campaign features a mix of casual attire and racing gear, highlighting the brand’s signature square-dial timepieces in a professional, studio-based setting. Working with makeup artist Lamia Bernad, the production leans into a clean, editorial aesthetic. The imagery utilizes natural light to maintain a warm, balanced tone across both studio portraits.
Style
Vertical, Warm, Clean
Techniques
Natural light
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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