Tag Heuer
Patrick Dempsey , Avant-Gard Eyewear
Brand
Date
Sep 2025
Description
Tag Heuer expands its Avant-Garde Eyewear line with this commercial campaign featuring actor Patrick Dempsey. The imagery leans into a high-contrast monochrome aesthetic, placing the subject in sharp relief against clean studio backgrounds. Photographer Gregory Harris focuses on a refined, tailored presentation. The series highlights the brand's signature aesthetic, featuring polished portraits that integrate the Tag Heuer shield emblem and distinctive typography within the layout.
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