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Brand
Tag Heuer
ProjectPatrick Dempsey , Avant-Gard Eyewear
Patrick Dempsey wearing dark sunglasses, a tailored black suit, and a wristwatch in a TAG Heuer campaign.

Tag Heuer Patrick Dempsey , Avant-Gard Eyewear 2025

Associated creatives

Gregory Harris
Gregory HarrisPhotographer
Patrick Dempsey
Patrick DempseyActor

Tags

patrick dempseypatrick dempsey wearing sunglassessunglassesdark sunglassesblack sunglassestag heuer watchluxury watchwristwatchblack suitsuit and tie

Description

An advertising campaign image for TAG Heuer Avant-Garde Eyewear photographed by Gregory Harris, featuring actor Patrick Dempsey. Captured in high-contrast black-and-white portraiture, Dempsey wears rectangular dark sunglasses, a dark tailored suit jacket, a white collared shirt, and a black necktie. On his wrist is a TAG Heuer stainless steel chronograph watch with a dark dial. A graphic red and green TAG Heuer shield logo and the text 'AVANT-GARDE EYEWEAR' appear on the left over a dark studio backdrop.

Style

Horizontal, Commercial, Monochrome, Polished

Industries

Eyewear

Color

Jet Black (70%)
Pure White (20%)

Background

Grey Seamless

Context

Advertising Campaign