Sutton Council
Fostering
Brand
ProjectFostering
Date
Feb 2025
Description
Sutton Council highlights the life-changing impact of foster care in this animated public awareness campaign. Developed by AdSmart from Sky, the film uses watercolour sequences to depict the quiet, everyday moments shared between foster parents and children, such as walking in nature or cooking together. The piece employs hand-drawn textures and a nostalgic colour palette to establish a gentle, documentary-style narrative. By focusing on these ordinary interactions, the animation illustrates the stability and care that foster families provide.
Style
Documentary, Horizontal, Organic, Nostalgic
Techniques
Animation, Watercolour
Industries
Public Awareness
Background
Illustrated Frame
Context
Brand Film / Corporate Video
Associated creatives
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