Sutton Council
Fostering
Brand
ProjectFostering
Date
Feb 2025
Description
Sutton Council explores the realities of child care in this animated campaign, Fostering. The project highlights domestic and outdoor scenes through a narrative approach that focuses on the dynamics between caregivers and children. The execution leans into a soft aesthetic, utilizing watercolour textures and gentle line work to maintain a quiet, supportive tone. Developed with creative agency support from AdSmart from Sky, the work relies on illustrative storytelling to bridge the gap between service information and visual communication.
Style
Artistic, Lifestyle, Horizontal, Clean
Techniques
Animation, Watercolour
Industries
Charitable Organisations
Context
Brand Film / Corporate Video
Associated creatives
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