Sutton Council: Fostering
Brand
Date
Feb 2025
Description
This animated campaign for Sutton Council sheds light on the fostering process through a series of emotive, illustrated vignettes. By focusing on the day-to-day interactions between caregivers and children, the project leans into an Artistic, lifestyle-oriented visual language. The animation utilizes soft watercolour textures and clean line work to create a supportive, home-based narrative. Produced in partnership with creative agency AdSmart from Sky, the piece relies on a gentle voiceover to underscore the importance of childcare.
Style
Artistic, Lifestyle, Horizontal, Clean
Techniques
Animation, Watercolour
Industries
Context
Brand Film / Corporate Video
Associated creatives
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