Sutton Council
Fostering
Brand
ProjectFostering
Date
Feb 2025
Description
Sutton Council explores the realities of the foster care system in this public awareness campaign. The project centers on a series of vignettes documenting the daily lives of carers and children, emphasizing the foundational connections built through shared experiences. The creative execution, produced by AdSmart from Sky, utilizes a hand-drawn animation style to depict scenes ranging from quiet indoor crafting to active outdoor walks. By incorporating watercolour textures, the visuals lean into a warm and approachable aesthetic, translating complex caregiving dynamics into a relatable narrative format.
Style
Documentary, Artistic, Vertical, Warm
Techniques
Animation, Watercolour
Industries
Public Awareness
Context
Brand Film / Corporate Video
Associated creatives
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