SUMPRY: Brand Identity
Brand
Date
Jan 2022
Description
Navarra.is developed a comprehensive brand identity system for SUMPRY, centered on minimalist graphic design and rigorous typographic hierarchy. The project spans various applications, including tactile product packaging, high-contrast stationery, and technical brand guidelines. The visual language leans into a monochrome palette, utilizing Neue Haas Grotesk to establish clean, structured layouts. Key techniques include precise emboss and deboss detailing on textured paper, vector-based grid alignment, and 3D rendering for consistent packaging presentation.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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