SUMPRY
Brand Identity
Brand
ProjectBrand Identity
Date
Jan 2022
Description
Navarra.is developed a comprehensive brand identity system for SUMPRY, centered on a rigorous approach to graphic design and typographic hierarchy. The project spans various applications, including minimalist product packaging, corporate stationery, and technical specimen sheets, all unified by a monochromatic aesthetic. The identity leverages the Neue Haas Grotesk typeface, utilizing precise grid systems and high-contrast layouts to ensure visual clarity. Techniques such as emboss & deboss and vector-based construction highlight the brand’s commitment to tactile print quality and structural alignment, creating a cohesive, professional aesthetic.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Typography
Color
Pure White
Jet Black
Background
Black Seamless
Context
Advertising Campaign
Associated creatives
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