SUMPRY Brand Identity 2022

Description

This brand identity project by Navarra.is for SUMPRY presents a clean typography specimen sheet set against a solid black background. The composition features two vertical columns displaying the Neue Haas Grotesk typeface scaled across multiple point sizes, ranging from large headers down to fine captions. The left column showcases Latin letterforms while the right column displays Japanese characters, both aligned with thin horizontal baseline guides and point-size markers. The minimalist layout emphasizes precise typographic hierarchy, clean geometric forms, and high-contrast rendering.

Style

Artistic, Horizontal, Monochrome, Minimalist

Techniques

Typography, Vector

Industries

Apps & Digital Platforms

Color

Background

Black Seamless

Context

Advertising Campaign