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BrandSUMPRY
ProjectBrand Identity
SUMPRY brand identity design featuring white sans-serif typography, grid lines, and Japanese text on a black background

SUMPRY Brand Identity 2022

Associated creatives

Navarra.is
Navarra.isGraphic Design

Tags

sumpry brand identitysumprybrand identitygraphic designtypography layoutneue haas groteskjapanese typographybrand guidelines

Description

This graphic design piece presents the brand identity for SUMPRY, created by Navarra.is. The layout features stark white sans-serif typography on a solid black background, showcasing typeface specifications including Neue Haas Grotesk across various point sizes. Architectural grid lines, typographic hierarchy samples, and Japanese character sets are displayed alongside a detailed technical drawing of the letter U. The composition maintains a clean, rigorous editorial aesthetic typical of professional brand guidelines.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography, Vector

Color

Jet Black (80%)
Pure White (20%)

Background

Black Seamless

Context

Advertising Campaign