Subaru: WRXout
Brand
Date
Jun 2023
Description
Subaru’s WRXout campaign showcases the performance capabilities of the WRX model through a high-energy driving experience. The project captures the vehicle navigating a multi-level urban car park and city streets, emphasizing the car's agility and driver engagement. Developed in collaboration with agency Zulu Alpha Kilo and production company Kiddo Films, the commercial utilizes live-action techniques to build a fast-paced atmosphere. The aesthetic leans into a desaturated palette, focusing on the mechanical movement of the vehicle and the interior cabin experience.
Style
Horizontal, Commercial, Action, Desaturated
Industries
Color
Slate
Silver
Background
Carpark
Context
TVC / TV Commercial
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