Subaru
Carwash
Brand
ProjectCarwash
Date
Dec 2024
Description
Subaru’s 'Carwash' campaign leans into a rugged, cinematic aesthetic, pairing sweeping shots of rural landscapes with the modern lines of the brand's vehicle lineup. The commercial moves between the stark textures of dry plains and historic country settings, establishing an atmospheric and nostalgic tone through desaturated color grading. Developed by agency Disciple with production by Revolver and post-production by Fin Design + Effects, the project utilizes a live-action technique to contrast farm-worn scenery with contemporary automotive design.
Style
Horizontal, Cinematic, Desaturated, Nostalgic
Industries
Luxury Automotive
Color
Charcoal
Beige
Context
TVC / TV Commercial
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