Subaru
100s and 1000s
Dec 2024
For their latest campaign, Subaru leans into the dynamic capabilities of their vehicle range with a commercial spot titled '100s and 1000s'. The film captures a silver car navigating a vast, industrial space flooded with millions of multi-coloured spherical beads, creating a high-contrast visual display of motion and texture. The production utilizes high-speed / freeze techniques and cinematic lighting to isolate the interaction between the vehicle’s tyres and the rolling particles. This live-action performance focuses on the precision of movement within a controlled, expansive environment. Creative development was led by agency partners Disciple, with production services provided by Revolver. The intricate particle effects and final visual polish were executed by the team at Fin Design + Effects.
Horizontal, Cinematic, Clean
High-speed / freeze
Luxury Automotive
Warehouse
TVC / TV Commercial
