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Subaru: 100s and 1000s

Brand
Subaru
Date

Dec 2024

Description

Subaru's '100s and 1000s' commercial leans into precise, high-speed camera techniques to showcase the vehicle's handling. Shot within a cavernous industrial warehouse, the film follows a silver model navigating a surface blanketed in millions of colourful spherical beads. The production captures the interaction between the vehicle and the environment through a mix of macro shots and dynamic tracking. The execution, supported by clean, cinematic lighting, focuses on the motion of the particles as the car displaces them. This project was produced by Revolver, with creative direction provided by agency partner Disciple. Visual effects and post-production were handled by the team at Fin Design + Effects.

Style

Horizontal, Cinematic, Clean

Techniques

High-speed / freeze

Industries
Luxury Automotive
Color
Medium Grey
Pure White
Background

Warehouse

Context

TVC / TV Commercial

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