Subaru 100s and 1000s 2024

About

Subaru's '100s and 1000s' commercial leans into precise, high-speed camera techniques to showcase the vehicle's handling. Shot within a cavernous industrial warehouse, the film follows a silver model navigating a surface blanketed in millions of colourful spherical beads. The production captures the interaction between the vehicle and the environment through a mix of macro shots and dynamic tracking. The execution, supported by clean, cinematic lighting, focuses on the motion of the particles as the car displaces them. This project was produced by Revolver, with creative direction provided by agency partner Disciple. Visual effects and post-production were handled by the team at Fin Design + Effects.